Google Cloud’s New Banking Survey Finds C-Suites and Boards More Involved in Tech Decisions Due to Heightened Interest in Gen AI – Life Changer

Google Cloud’s New Banking Survey Finds C-Suites and Boards More Involved in Tech Decisions Due to Heightened Interest in Gen AI

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  • Sentiment towards gen AI-powered banking experiences positive among millennials and Gen Z consumers
  • Bank execs say gen AI will drive revenue growth through investment research improvements, more effective marketing, and better customer acquisition and retention strategies
  • Banks actively hiring AI talent to support their gen AI initiatives

SUNNYVALE, Calif., Oct. 23, 2023 /PRNewswire/ — At Money20/20, Google Cloud today announced new research that explores the sentiment towards generative AI (gen AI) in banking among North American banking executives and consumers. The study, based on a survey of 350 banking executives responsible for gen AI decisioning and more than 2,000 banking consumers in the United States, found broad interest in gen AI technologies as a way to improve operations and the customer experience, while some barriers and risks remain. 

The majority (92%) of banking executives stated there is high demand for gen AI within the banking industry, with 95% stating it has the potential to transform the industry. Increased interest in gen AI is driving senior leadership, like C-suite executives and boards of directors, to get more involved in technology and IT decisions, according to almost all banking respondents (96%).

Despite high demand and industry optimism, a generational divide exists among consumers, as nearly half (45%) of millennials and Gen Z respondents aged 18-44 said they were either “somewhat comfortable” or “very comfortable” with gen AI-powered applications if they provided better customer experiences, while only 20% of consumers aged 55+ said the same. That said, AI-driven experiences such as smarter, more helpful AI chatbots (20%), faster and automated credit card application and approval (18%), and a 360-degree view of financial portfolios (16%) were among the top experiences that consumers of all age groups would like to see their banks improve or add.

“Gen AI isn’t just a new technology buzzword—it has the potential to revolutionize the way we live, work, bank, and invest,” said Zac Maufe, global head of Regulated Industries, Google Cloud. “This recent research reinforces what we’ve been seeing in the banking industry for the past six months, which is that gen AI can represent a massive productivity and operational efficiency opportunity. Gen AI can also help create hyper-personalized digital experiences that consumers are demanding, especially as the next generation of banking consumers become more comfortable with the technology.” 

Gen AI can drive cost savings as banks experiment or pilot use-cases

According to banking executives surveyed, the top benefit that gen AI can bring to the industry is increased operational efficiency and cost savings (49%). Specifically, more than a third of executives at national banks (38%) said that gen AI will deliver 61-80% in cost savings over the next five years.

Additional benefits revealed by respondents included better data analysis and predictive analysis (45%), and improved fraud detection and security (44%). More accurate card fraud detection was also the top answer among consumers for potential improvements (33%).

Forty-seven percent of banking executives say they are in the proof-of-concept stage of gen AI implementation, while 35% say they are piloting and testing use-cases. According to these executive respondents, gen AI is being integrated within the industry in the following ways:

  • Generating content related to employee productivity, such as responses in email, documents, and presentations (57%)
  • Assisting in creating new marketing content or campaigns like advertisements, offers, social posts, etc. (55%)
  • Assisting in code creation for applications/software (50%)
  • Summarizing complex financial information, such as financial reports or prospectus’ (49%)
  • Summarizing capital market research for client briefings and faster investment decision making (49%)
  • Enhancing chatbots and virtual assistants for customer interactions (48%)
  • Predictive modeling of risk scenarios (40%)

The respondents estimated that gen AI will drive the most significant revenue growth by improving investment research (41%), more effective marketing/customer segmentation (38%), and better customer acquisition and retention strategies (38%).

“Banking leaders are no longer just experimenting with gen AI; they are building and rolling out use-cases that can improve operational efficiency,” said Yolande Piazza, VP, Financial Services, Google Cloud. “We believe that banks that will succeed in the future are those that are identifying use-cases that solve specific business problems and are grounded in their organization’s strategy. This can enable them to measure the results easily, and encourage leadership buy-in.”

Bank execs say they are actively hiring for AI-specific roles

To prepare for the implementation of gen AI tools, bank executives say that they are investing in technology to get their data into the cloud (49%), updating AI data policies (49%), and speaking with regulators about the value of gen AI (45%).

More than half (56%) of banking executives from national banks said data security issues, such as leaking confidential company data to the AI language model, was their top concern for adopting gen AI, while 50% of regional banks say their biggest issue relates to the talent/skills gap. Nearly every respondent surveyed (99%) said that they are hiring talent to support gen AI initiatives, with over half of executives at national banks (58%) stating that they plan to hire significantly or extensively.

The most popular roles that bank executives plan to hire are AI quality assurance testers (34%), AI strategy consultants (32%), and AI product managers (30%). However, when it comes to the most desired skill sets, knowledge of cloud (49%), understanding of AI ethics, regulations, and compliances (49%), programming language skills (48%), understanding AI algorithms and models (44%), and understanding the intersection of business AI (44%) were ranked highest.

Banks prep for current and anticipated regulatory changes around gen AI

Regulatory compliance uncertainty (39%) was also raised by respondents as one of the top drawbacks for the industry to adopt generative AI, but many executives surveyed stated they are taking a number of steps to prepare for current and anticipated regulatory changes. This includes working with their gen AI partners to better understand the risks (36%), investing in advanced encryption and data security technologies (35%), and deploying AI-powered threat detection and prevention systems (34%).

IT spending is anticipated to go up, according to banking executives. Forty percent of respondents said that gen AI will necessitate a 26-50% increase in their IT budgets over the next 1-2 years. Part of that budget will likely go towards AI partnerships, as 93% of banking executives said their organizations plan to partner with AI technology providers within the next 6-12 months to support their gen AI strategies.

“As financial institutions start to realize the business value from generative AI and make significant investments in the technology, our research shows that they may also face challenges with adoption given the highly regulated nature of the industry,” Maufe added. “We believe that by taking a proactive approach to risk management, banks can ensure that they are using this powerful technology in a safe and responsible way.”

About Google Cloud

Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll sponsored by Google from October 2-11, 2023, among 350 IT Decision Makers or Senior Level Executives that have decision-making authority in selection, direction, or procurement of Generative Artificial Intelligence technologies for their organization, among whom 117 are employed at National Banks, 117 Regional Banks, and 116 Local Banks. The ITDMs or Senior Level Executives are US full time employees, adults age 18+, who work at a company with a minimum of 500 employees. On October 10 – 12, 2023, a consumer study, sponsored by Google, was conducted online among 2,096 U.S. adults ages 18 and older, of whom 1,952 are account holders with a bank. The consumer data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and propensity to be online to bring them in line with their actual proportions in the population. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For the consumer study, the sample data is accurate to within +/- 2.7 percentage points using a 95% confidence level and +/- 5.21 percentage points for the ITDMs or Senior Level Executives.

SOURCE Google Cloud

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  32. Звон Колокольцева
    Лайф-из-Гуд
    Поздравляем вас, гражданин министр, соврамши!
    Выступая прошлой осенью в Совете Федерации, министр внутренних дел Владимир Колокольцев рассказывал, о так называемом уголовном деле «Лайф-из-Гуд» – «Гермес» – «Бест Вей», обещал миллиарды рублей ущерба и десятки тысяч потерпевших. Пресс-служба МВД под руководством его боевой подруги Ирины Волк заявила о том, что вскрыта деятельность крупнейшей в истории России финансовой пирамиды.

    Однако в уголовном деле, расследованном или, вернее сказать, изготовленном ГСУ питерского главка МВД, которое в феврале начал рассматривать Приморский районный суд Санкт-Петербурга, 282 млн рублей ущерба и 221 лицо, признанное следствием потерпевшим: никаких миллиардов и десятков тысяч потерпевших.

    Министр и его Волк публично солгали – на основе информации, переданной замначальника ГСУ руководителем следственной группы полковником юстиции А.Н. Винокуровым, фактически даже руководившей СГ его заместительницей майором, а затем подполковником юстиции Е.А. Сапетовой по материалам, состряпанным опером УЭБиПК питерского главка МВД майором полиции А.Ю. Машевским, при попустительстве (или соучастии?) начальника ГСУ Негрозова и замначальника Следственного департамента федерального министерства Вохмянина. Полковник и подполковник с примерно пятого-шестого уровня иерархии МВД виляет генералом полиции Российской Федерации, постоянным членом Совета безопасности России – это позор для государства.
    Так называемые потерпевшие и реально пострадавшие
    Большинство «потерпевших» на суде заявляют суммы около 1–2 млн рублей, при этом в ходе судебного следствия выясняется, что они, как правило, получали немалый доход, причем, они еще и налоговые/валютные преступники, так как этот доход не декларировали. Среди «потерпевших» есть граждане, заявляющие смехотворные суммы в 50–70 тыс., то есть количество потерпевших специально накручивалось следствием. И даже с этим накручиванием удалось набрать так мало – учитывая, что у «Гермеса», по данным самого же следствия, более 200 тыс. клиентов в России, а в кооперативе «Бест Вей» – около 20 тыс. пайщиков.

    То есть большинство и клиентов «Гермеса», и пайщиков кооператива не считают себя потерпевшими от деятельности этих организаций.

    Судя по тысячам обращений во все инстанции, нескольким волнам митингов, прокатившихся по России, они считают себя потерпевшими от деятельности органов внутренних дел.

    Ведь именно завербованный питерским УЭБиПК сисадмин российской платежной системы «Гермеса» Набойченко заблокирован и разгромил в феврале 2022 года эту платежную систему, повесив на сайте дисклеймер: «Обращайтесь в правоохранительные органы», что на месяцы прекратило вывод средств. Именно действия правоохранительных органов в отношении компании до и после затруднили вывод средств. Дело в том, что для вывода средств многими использовался механизм p2p, позволяющий не платить комиссию, то есть для вывода средств нужно, чтобы кто-то вносил средства (что, понятно, резко сократилось из-за уголовного дела) и происходил обмен. Однако этот способ не единственный, вывод средств так или иначе осуществляется.

    Тысячи пайщиков кооператива тем более не считают себя потерпевшими от его деятельности – потому что именно правоохранительные органы воспрепятствовали приобретению недвижимости с помощью кооператива, а она из-за более чем двухлетнего ареста его счетов, на которых около 4 млрд рублей, не может быть приобретена по прежней цене.

    Именно правоохранительные органы прямо запрещают выплаты пайщикам кооператива, решившим забрать свой пай, – даже по исполнительным листам судов. И клиентам «Гермеса», и пайщикам кооператива правоохранительными органами нанесен колоссальный ущерб – и материальный, и моральный, который они намерены взыскать с государства.
    «Следователи»-преступники должны сидеть в тюрьме
    Весьма скромный результат следствия МВД был достигнут откровенно преступным путем.

    1. Некоторые из преступлений следствия были фактически признаны судами. 1 декабря прошлого года Приморский районный суд города Санкт-Петербурга признал незаконным, нарушающим УПК фактический отказ кооперативу в ознакомлении с материалами уголовного дела.При рассмотрении дела в суде выяснилось, что следственная группа ГСУ питерского главка МВД, формально руководимая замначальника ГСУ полковником юстиции А.Н. Винокуровым, а фактически – подполковником юстиции Е.А. Сапетовой, подделала документы. Автор подделки – Сапетова – еще в феврале была уволена из ГСУ «по собственному желанию».

    Уличенная адвокатами кооператива в нарушении УПК, следственная группа составила письмо об удовлетворении ходатайства задним числом и попыталась представить дело так, что кооператив не получил письмо по своей вине. Ложь была выявлена в том числе и с помощью системы электронного документооборота питерского главка МВД.

    2. Подделка документов была вынужденным преступлением для сокрытия более серьезного: незаконного содержания под стражей. Следственная группа грубо нарушила права гражданских истцов и ответчиков, потому что без этого нарушения она не успела за 30 суток до истечения предельного срока содержания четверых обвиняемых под стражей начать ознакомление обвиняемых с материалами дела –а это было единственное основание продления им срока содержания под стражей свыше предельного.

    Следственная группа из-за спешки даже толком не смогла завершить следственные действия, незаконно вела параллельное расследование по «резервному» делу, но позднее, отбросив стыд, из-за отсутствия материала для составления «нужного» обвинительного заключения, незаконно продолжила расследование «основного» дела, в том числе проводила следственные действия, которые, согласно УПК, невозможны после начала ознакомления обвиняемых с материалами дела. Все эти ухищрения были необходимы для того, чтобы ни в коем случае не выпускать обвиняемых и продолжать держать их в заложниках.

    3. Де-факто происходит уголовное наказание неосужденных людей – четверо подсудимых уже второй год сидят в тюрьме. При этом наказываются явно ни в чем неповинные люди – технические сотрудники «Лайф-из-Гуд»: даже если предположить, что действительно работала пирамида – что опровергается показаниями свидетелей самого обвинения, которые сообщают суду, что компания «Гермес» хорошо работала, они были довольны получаемым доходом, и проблемы начались после того, как российская платежная система компании была обрушена завербованным полицией петербургским сисадмином компании Набойченко. Все подсудимые – технические сотрудники компании «Лайф-из-Гуд» и ни к каким управленческим решениям отношения никогда не имели. Их взяли в заложники для того, чтобы они дали показания на руководство компании.

    4. Еще одно преступление – заведомо подложное постановление руководителя следственной группы А.Н. Винокурова о привлечении кооператива «Бест Вей» в качестве гражданского ответчика на 16 млрд рублей, тогда как сумма ущерба в уголовном деле –282 млн, и в деле нет ни одного искового заявления – даже на 100 рублей.

    5. Следствие стимулировало двух особенно активных так называемых потерпевших написать заявления о моральном ущербе на миллиард (!) рублей каждое – исключительно для ложного обоснования ареста активов кооператива, но понятно, что это ничтожные документы, так как моральный ущерб во всех случаях, не связанных с причинением смерти, присуждается российскими судами в размере не более десятков тысяч рублей.

    6. Ни один из «потерпевших» не доказал обоснованность своих претензий в гражданском суде. При этом арестованы активы кооператива почти на 4 млрд рублей и активы частных лиц на такую же сумму. Это не что иное, как попытка захвата активов при участии органов внутренних дел некой заинтересованной группой клиентов «Гермеса» – необязательно из числа «потерпевших», то есть коррупционное преступление, которое упорно игнорирует ГУСБ МВД.

    Механизм для такого захвата есть – это передача средств под управление Федерального общественно-государственного фонда по защите прав вкладчиков и акционеров. Понятно, почему не ограничиваются активами подсудимых и обвиняемых: этого недостаточно для удовлетворения аппетитов тех, кто стоит за заказным уголовным делом. И понятно, почему одно юридическое лицо – кооператив «Бест Вей» – незаконно пытаются привлечь к ответственности за другое – компанию «Гермес»: активы «Гермеса» – за рубежом.

    7. Следствие, а теперь и прокуратура совершают еще одно преступление: незаконно удерживает средства пайщиков кооператива, отказываясь их вернуть, то есть совершают хищение.
    Министр, управляемый мафией
    Итак, Колокольцев публично солгал Совету Федерации, выдумав пирамиду, выдумав многомиллиардный ущерб и десятки тысяч пострадавших, он – некомпетентный руководитель, абсолютно ведомый своей камарильей, стремящейся создавать громкие пиар-истории на пустом месте и с коррупционной выгодой для себя. Он вызвал социальный протест десятков тысяч пайщиков кооператива «Бест Вей» и клиентов компании «Гермес» и членов их семей – в большинстве своем представителей социально незащищенных слоев населения, на годы лишенных возможности пользоваться своими деньгами и приобрести недвижимость, на которую они собрали средства, – в том числе десятков участников СВО. Министр вредит в тылу тем, кто защищает страну на фронте.

    Глава МВД находится под влиянием или даже контролем давно ставшей притчей во языцех питерской полицейской мафии. Ликвидация этой мафии, как и ликвидация преступной, коррупционной, вредящей социально-политической стабильности системы управления МВД, со стороны Колокольцева является важнейшей государственной задачей.

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