ZBRA Stock: Zebra Technologies Sees Sales Downturn Continuing


Zebra Technologies (ZBRA), a maker of enterprise systems for managing inventory and assets, on Tuesday beat analyst estimates for the third quarter. But Zebra missed views with its outlook for the fourth quarter. Still, ZBRA stock rose in early trading.


The Lincolnshire, Ill.-based company earned an adjusted 87 cents a share on sales of $956 million in the September quarter. Analysts polled by FactSet had expected Zebra earnings of 81 cents a share on sales of $927 million. On a year-over-year basis, Zebra earnings dropped 79% while sales fell 31%.

For the current quarter, Zebra expects to earn an adjusted $1.60 a share on sales of $992 million. That’s based on the midpoint of its guidance. Wall Street had been looking for earnings of $1.69 a share on sales of $1.02 billion. In the year-earlier period, Zebra earned $4.75 a share on sales of $1.5 billion.

“As expected, our third-quarter results were impacted by broad-based end market softness and elongated sales cycles across our product categories, as well as distributor destocking,” Chief Executive Bill Burns said in a news release.

He added, “While we believe demand trends are leveling, we are not seeing signs of a market recovery based on customer behavior, and remain cautious in our planning for the remainder of the year and first half of 2024.”

ZBRA Stock Has Poor Composite Rating

In premarket trading on the stock market today, ZBRA stock rose 4.7% to 219.70. ZBRA stock is in a three-weeks-tight pattern with a buy point of 216.57, according to IBD MarketSmith charts.

Zebra Technologies makes rugged mobile computers, bar code scanners and printers, and RFID tracking tags that link to enterprise systems to enable real-time visibility of inventory and other assets. It offers systems for retail, e-commerce, health care, manufacturing, transportation and other industries.

Zebra ranks ninth out of 35 stocks in IBD’s Electronics-Miscellaneous Products industry group, according to IBD Stock Checkup. ZBRA stock has a poor IBD Composite Rating of 39 out of 99.

Follow Patrick Seitz on X, formerly Twitter, at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.


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