Advokate promotes new director

Ms. Ryle has been employed at Advokate since August 2023, with her start as as Marketing & Operations Associate. She brings exceptional skills in social media management, a careful eye to brand guidelines, project management savvy, and is on top of trends and tools. 

“Jess is so capable and reliable,” says Kate Austin, Founder and CEO of Advokate, which she established in 2010. “She is perfect for this role. She was one of my first clients and I remembered how quickly she picks up learning new things, and I saw how that evolved through different efforts of hers. Her organization skills, attention to detail and excellent communication are so key.” 

Ms. Ryle says, “I love the sense of connection to the community I feel through our work at Advokate. Helping small businesses shine is amazing. My history dabbling in social media marketing and working on websites — which I learned from Kate! — set me up with the perfect base of skills to use everyday in my new position here!” 

Prior to working with Advokate, Ms. Ryle founded Vegan Outdoor Adventures, a popular website that served as a guide for vegan gear, and Adirondack Animal Rights. She operated a successful Etsy shop selling crochet hats and other items. She holds a degree in Business Administration with a concentration in Marketing from the University at Albany, and is often recognized from her ten years at Raul’s, where she got to know the community and everyone in it. She also currently helps manage wholesale orders for Rock Hill Bakehouse. 

Advokate helps nonprofits, small businesses, startups, and artists with the tools they need to succeed. Offerings include web design, logos, branding, illustration, graphic design, marketing, PR, copy writing and editing, social media management and training, videography, photography, marketing consultation, speaking engagements and more. 

The Advokate office is located at 333 Glen Street, Suite 201, Glens Falls, New York, with office hours available by appointment. You can reach Ms. Ryle by emailingjess@advokate.netor phoning (518) 480-7075.