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LinkedIn is set to break new ground by introducing gaming into its professional networking platform. Aimed at boosting user engagement, these puzzle games could redefine how professionals connect, network, and even rank companies based on game scores. As the Microsoft-owned platform explores this innovative approach, the professional world watches with keen interest.
LinkedIn Games: A New Arena for Professionals to Play and Network
Key Highlights
- LinkedIn plans to enhance user engagement by introducing puzzle games to its professional networking platform.
- Games on LinkedIn aim to add fun to networking, with features like company rankings based on scores.
- Professional networking takes a playful turn as LinkedIn confirms gaming features without a set launch date.
LinkedIn, the global platform known for professional networking, job hunting, and industry insights, is branching out into an unexpected territory: gaming. According to a report by TechCrunch, the Microsoft-owned service, which boasts over a billion users, is set to introduce gaming to its platform. This move aims to increase user engagement by blending professional networking with the joy of gaming.
LinkedIn Gaming
The idea behind introducing games on LinkedIn is to add a dash of fun to the professional networking experience. The platform plans to ride the wave of puzzle games’ popularity, similar to the viral success of games like Wordle. LinkedIn is reportedly developing games such as “Queens,” “Inference,” and “Crossclimb,” targeting those who enjoy solving puzzles.
How Games Could Work on LinkedIn
The integration of gaming into LinkedIn is still under wraps, but early insights suggest an innovative approach. App researchers, including Nima Owji, have discovered code indicating that LinkedIn might incorporate gaming scores linked to users’ workplaces. This feature could lead to companies being “ranked” based on the aggregate scores of their employees, fostering a competitive yet fun environment among professionals and organizations.
BREAKING: #LinkedIn is working on IN-APP GAMES!
There are going to be a few different games and companies will be ranked in the games based on the scores of their employees!
Pretty cool and fun, in my opinion! pic.twitter.com/hLITqc8aqw
— Nima Owji (@nima_owji) March 16, 2024
A spokesperson from LinkedIn confirmed the ongoing work on integrating gaming into the platform, stating, “We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations.” However, the exact launch date remains unannounced, keeping the LinkedIn community eagerly waiting.
What This Means for Users
The introduction of games on LinkedIn could transform the way professionals interact on the platform. Beyond job searches and networking, LinkedIn users might soon find themselves engaging in games that not only entertain but also potentially serve as icebreakers and conversation starters with peers and prospective employers. This novel feature aims to enhance the user experience by blending leisure with professional networking, a concept that is relatively new in the realm of professional social networks.
Potential Benefits and Concerns
The fusion of gaming and professional networking could offer several benefits:
- Enhanced Engagement: Games could increase the time users spend on LinkedIn, making the platform more engaging and enjoyable.
- Networking Opportunities: Shared gaming experiences may provide new ways for professionals to connect and interact, beyond the traditional messaging and commenting.
- Company Branding: Organizations might use their collective gaming scores as a unique branding tool, showcasing their company culture and employee engagement.
However, this innovative step also raises questions about the balance between professionalism and leisure. Will games distract users from LinkedIn’s core purpose of professional development and job hunting? Or will they offer a refreshing break, making the platform more appealing?
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