Apple Accelerates Its AI Push By Acquiring DarwinAI | Technology & Science News

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Apple is set to take on Google and Samsung in the AI race with a bunch of announcements planned for this year. It has now acquired Canadian artificial intelligence startup DarwinAI to push its efforts.

DarwinAI’s systems will help Apple in its efforts to run AI on devices

Apple has given its AI initiatives a big push by acquiring Canadian artificial intelligence startup DarwinAI. According to a report by Bloomberg, the iPhone maker purchased the business earlier this year and has already added dozens of DarwinAI’s employees to its artificial intelligence division. The deal is yet to be officially announced but gives Apple a major boost ahead of its big push into generative AI in 2024.

Apple is already a little late to the party. Google has ramped up its AI efforts in the last couple of years and even though its Gemini AI image creator might have failed, the tech giant has received some success in the Generative AI space. Apple’s next closest competitor — Samsung — also introduced its suite of AI features, Galaxy AI, earlier this year with the launch Galaxy S series.

All reports point that Apple isn’t far from its big push either. It is working on a host of AI features that are likely to be announced during company’s World Wide Developer Conference (WWDC) 2024 in June 2024. These features will be part of Apple’s iOS 18 update for iPhones.

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