PR News | AI’s Implications for Tech Communicators – Life Changer

PR News | AI’s Implications for Tech Communicators

[ad_1]

Thekla Eftychiadou

For years, AI has been a widely discussed and highly anticipated technology trend, often hailed as a groundbreaking innovation. Google’s CEO, Sundar Pichai, has gone so far as to liken it to the most profound advancements in human history, surpassing even fire and electricity in its potential impact.

But it wasn’t until the momentous launch of ChatGPT that AI finally broke through to the mainstream, captivating the attention of people around the world. Everyone from kids to CEOs got a glimpse of what that impact could look like.

Earlier in the year, my 10-year-old son delivered a speech about Microsoft’s Chat GPT to his fourth-grade class. In the corporate world, as per a recent McKinsey Global Survey, one-third of executives use generative AI regularly in at least one business function and nearly one-quarter of C-suite executives use generative AI tools at work. These statistics underscore the imminent revolution poised to sweep across various industries and aspects of our lives.

While there’s no doubt that 2023 has marked a landmark year for AI, I often find myself contemplating the implications of AI for PR professionals, especially those in the tech industry. Here are some key considerations:

Lead with the impact

The fact that a product is powered by AI alone doesn’t make it news. The AI tech news cycle is at its peak, so it’s important to lead by explaining how AI benefits users. Drawing from lessons of the “Cloud War” era, it’s crucial to center AI storytelling around its tangible impact on people’s lives. Effective storytelling can make complex AI concepts more accessible to a broader audience, including customers, investors and the general public.

Focus on uniqueness

Companies not central to the AI industry should maximize AI’s potential to support business goals rather than feeling compelled to join the AI conversation simply because it’s trending. For example, there’s little benefit to making a public announcement just to inform key stakeholders that you have embedded AI into your business processes or platforms. Why? Because it’s now considered table stakes. Instead, use resources to highlight what sets your company apart.

Address the unintended consequences

Generative AI brings along numerous risks, including concerns about job displacement, cybersecurity vulnerabilities, misinformation proliferation and biased AI training models affecting diversity. Companies deeply involved in AI should be prepared to address these issues and actively work to mitigate risks. This could involve training AI models on more diverse data, developing policies that govern the use of generative AI and investing in reskilling and retraining programs. It’s important for communications not only to support but drive such initiatives to help control the unintended consequences of this revolutionary technology.

Consider joining or establishing an industry coalition

These alliances can effectively leverage the combined strengths of diverse stakeholders to promote responsible AI advancement and tackle the complex challenges linked to its creation and implementation. Collaborative efforts within these coalitions have the potential to yield more impactful research, enhance governance and ensure the safe and beneficial integration of AI into our lives. Notable examples include the Partnership on AI, committed to responsible AI development and use; the Allen Institute for AI, focused on accelerating AI research and development; and the Global AI Alliance, dedicated to promoting responsible and inclusive AI.

Be mindful of the relationship between AI and ESG

ESG principles and AI can sometimes be at odds when certain AI practices or applications conflict with ESG goals and values. Organizations need to carefully consider how their AI initiatives align with ESG goals and actively work to mitigate any negative impacts. This might involve implementing energy-efficient AI technologies, implementing fair and unbiased AI algorithms, promoting ethical data practices and engaging stakeholders in AI decision-making processes. Balancing the benefits of AI with ESG principles is an ongoing challenge, but it’s essential for responsible and sustainable AI adoption.

Be visionary

Continually challenge yourself and your executives to envision what comes next. Each groundbreaking technology opens the door to the next one. The way the Internet opened the door to the cloud, and then the way the cloud opened the door to AI and machine learning—all within less than 30 years. So, what’s the next one? Will quantum be the next household name?

And finally, a tip that applies to all communicators, even beyond the ones working in the technology industry:

Embrace your reinvention

Have you heard the idea that staying relevant often means reinventing yourself approximately every five years? This concept, popularized by well-known blogger and author James Altucher, emphasizes the rapidly changing nature of the world. Without continual reinvention, one risks becoming obsolete. As AI rapidly transforms the PR industry, the time for communicators to reinvent themselves is now.

We’ve witnessed AI automating tasks like media monitoring and content creation, analyzing vast datasets for audience insights, measuring impact more accurately, and helping with ideation. Some companies even employ cognitive AI to predict audience behaviors. Keeping up with the latest AI-powered tools, experimenting with new applications and refining your prompt writing will be critical for future success.

Are you excited about AI’s future? Share your thoughts with us at: [email protected]

***

Thekla Eftychiadou is a Senior Partner in technology at FINN Partners.

[ad_2]

Source link

Loading

123 thoughts on “PR News | AI’s Implications for Tech Communicators

  1. Wcww xxxMelody scott thomas nudeHardcore female cumMsn meswenger adjlt
    emoticonsGay bsses getting headLesbikan volleuball players kissingSore breawt stop whnen beforfe periodLynbea phone sexSpanked domestc
    disscipline wie wetCamp lazo pornPorn susaan llanzaAss fiderThugg ggay thugs interracialSister shows brother titsPhotos of
    nude beaches in italyManitouu swinger spvv 3Freee orn site with a plotBaby breawt feeding
    scheduleMatura ass lickLehal skunny twinks bog cpck videoJessica lovee boobsSexy gifls in spaDana delaney nude unratedPerto rico transsexual escortsCauight
    masturbating ssex storySarah b ick tulsa okAian food websiteNakwd female dancerDoees
    masturbatgion stunt yojr growthFree pics of oold ffat naked womanMy asss in your mouthSmall pussies big cocksFree adullt cum tv https://bit.ly/3yd4isi Vintage 1971 campersDeemo dickRitta faltoyano
    lics https://bit.ly/3wu3jmZ Vingage eroticaMs flme assWhat is tthe asin palm civet https://bit.ly/3x1A7nz Austrlian big brother naked menHipp hoop models sexy bikni pholtos and picturesFreee milf samplle sex video https://bit.ly/33SVVpE Punk
    chicks anal xxxHelen bredie sexx sceneErotyic stories inn convent https://bit.ly/3qCGUSI Peeing inn
    yor own mouthAss coonAdreianne currry twitpic fuck pants https://bit.ly/3x2eiof Free
    ebony teenn poorn tvFree wife hairy asss picFemale frree nude picture teen https://bit.ly/2UAX2Iq Hoow do i fist a womanLivedoor amateurPicture oof een baby
    https://bit.ly/34scwjt Round asiann faceYoujng female sexual
    nude voyeurFree porn amazon bitches male submissive https://bit.ly/3hr0lKV Vinfage dran harfdware gratesBrother ister fucking innocentHyperventilating
    durng sexual intercoursee https://bit.ly/3bLaxeM Bloody mucus vaginaTeen toilet
    poopAmateur black porn movije https://bit.ly/3xR8ldw Keny escortsAdult file hostAnimme orgasm https://cutt.ly/OU2THFf Misssionary position commentsAngela lee nudeTattooed nude wrestler https://bit.ly/3exHPzB Sex + onsters + 3d + tgpMilky boobs
    tubesNaied chinese women suicide https://bit.ly/3Fo6GQV Dads fucking theikr daghtersMature ssee through clothes xxxStatistics ggay
    teen suicide https://bit.ly/3iMHQ1d Sexy housewives pornBrra andd pantyhoseFreee young black nude viceo cpips
    https://bit.ly/3vkZUqI Dancing bear poirn video streamingWomenn suckung manss dickOlld men handjob https://bit.ly/3pKMYI4 Bitcdh fuckkng suckingNudde celebrities helen huntFcial hai
    irritates https://cutt.ly/NUS76f7 Hary potter porn1000 sexCeleb boobs blog
    https://bit.ly/3yUOwUb Free sex movies of gymistsNude terns in gym workoutsCapri
    handjob https://bit.ly/2SDll7B Hot teen babysitters
    pornXxx sample photosets andd videosCom juior tgp
    https://bit.ly/3woY3jQ Candsy stripers 2 xxx movieFrree smoking matureSignn of boy language neds sexx https://bit.ly/3lY8XIA Final fantasy x-2 xxxHosee
    hot in pamtie sexy womanYoung adilt catholic conference https://bit.ly/3veGbbV Matrure swonger wifesTiny tiits getting interracial pornDesii adult
    stories telugu https://cutt.ly/6xsM5Hr Asian girl nastfy poohKeeeley hazel sex videoEnlarger free penjis https://bit.ly/3c62994 Brenda
    mitchel shemale njj myspace picsMiini skkirt butts annd assesMountain climbing sex https://bit.ly/3e5yGwC Starwars porn cartonnsDeeppthroat
    vvid thumbnailsFahtasy por amjerica https://bit.ly/2T5Pi0v Vibtage shet music
    hnolulu moonYoung nude lesbians pornAdult spamked websites https://cutt.ly/xJctEarr Haand jjob compulationsGaay
    belly btton ringSarah jjessica parker nude pijcks https://bit.ly/3jXIJZ7 Big ass pool pqrty 2 pinkyKorean strip clubs seoulYooung biggest ntural boobs https://bit.ly/3bLGrI1 Meracafe sexPetiet wpman fuckMadxison wisconsin gayy barss https://cutt.ly/UUVswCc Bang gang hrdcore
    sexFacial ninaShorts in pussy phoyos https://cutt.ly/JxYZjNe Barbe karfups hometokwn amateursBrreast
    enhancement pjll research independentMilly moris tits
    at work download https://bit.ly/35neG45 Breaqst injected inflationSeex gamje ith wifeBestt cream
    interracial pie https://tinyurl.com/2pdtljv4 Friend’s busfy wifeSexy abes in lingerierHow mush a one day adulkt pasxs to disaqnyland https://tinyurl.com/2fldka9m How do i give
    mmy gguy anal pleasureRcmag vintageFunn fall activitis
    for adults https://bit.ly/3qJeWER Rock bottom brewing salt lakeFree affrican teenXxx asdian pusssy https://bit.ly/3mCeya4 Females with haiy nipplesOlder plup lesbian orgy
    videoStarfire getting fucked byy slade https://bit.ly/3pVnKbL Vanessa hudgen porn aand sexFree hemale persoals nnew yorkSucking a clitoris https://tinyurl.com/yc4zwumu Boomerang adults prro aand conNude branddi cRefenge
    sex videwo https://bit.ly/2I8Da9d Eden gaay picsDrunk passed
    outt nakedd girlsRomantic ebony orn https://bit.ly/3dDMe1v Nudde cam girl
    videoSexiwst teen titsCartoon lesban comics https://tinyurl.com/yzrk7sfy Friendly amateurBbww seattleAsss dick movie porn https://bit.ly/3nAQuTY Blwck flexible pkrn starsYourfilehost
    german swingerAsian battle net https://bit.ly/3bUAcRS Big
    breast women pornMoms witrh hot assesProblems faced bby worling
    adult student https://bit.ly/3p2oKuaa Jiim rome sucksMale nude photo teenDick’s sporting goods davenport ia https://bit.ly/3k07Jie Racjel leigh cook nuhde video clipsFreee homemade frebch matire videeo clipsSexyy older mature woman video https://bit.ly/3cUIJEM Horny teens
    sekf picturesPornn rogue starMilitary sexy women custom https://tinyurl.com/yfeolcge Closeups cockNude mid-aged mothersFemale adult nude photograph https://bit.ly/3pabqnu Actioin titsNaked gikrls getting
    penisXxx sze https://bit.ly/3qfyJv2 Freee xxx femalke muscle tgpThick dick proceduresRegisterded seex offendcers friscoPictures oof brast
    lifts and implantsGirls fuckong strap onSoir e dansante sezy monckeyJasmine meera sexyFree onhline podn eating ouut pussyLi’l slutNaked mature russian slutsAthetic wkmen free pornYoujng
    twink sex picHow to satisfy sexual urgesFacial nujmbness one sideHerbel facialFega777 transsexual
    porn contact tonguefetish netFree natasha nnice sexBig black booty desep pussyGayy roommate
    videosMiiss amrica lingerieBllonde fuck mature olderStriper photo celesteLadiews
    in lace lingerieLeebian klCindsy lee’s facial
    nail instituteShawna fuckedPersonal holidqy pornFemale homme masturbation videoGay lehanon tripoliTeeen nudists modelsFreee
    porn ull ength divxAlbany ertotic massabe nyAdult game pc rasted
    xYounhg nuds thumbsSpankerd ass sexFacia action coding system ebookYoung sr sexual chargesCreqmy wet pusswy longporntubeMicky james wwe pornFree amzteur teen ccum shotLookkalike porn downloadTelugu actrsss sexy picturesGirls whho
    needd sex dailyTeeen sister vidsShop pussyCosst sex
    amsterdamToon sexx family guyFree hardcore video picsMy daughterss brezst milkGirls getfting haairy ppussies fucked galleries

  2. Wow, fantastic blog format! How long have you ever been blogging for?
    you make running a blog look easy. The overall glance of your
    site is magnificent, let alone the content! You can see
    similar here ecommerce

  3. I blog often and I genuinely appreciate your content.
    This great article has truly peaked my interest.
    I’m going to book mark your site and keep checking for new details about once per week.
    I subscribed to your Feed as well. I saw similar here:
    Sklep internetowy

  4. Hello! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted keywords but
    I’m not seeing very good success. If you know of any please share.
    Thanks! You can read similar art here: Najlepszy sklep

  5. Good day! Do you know if they make any plugins to
    help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing
    very good results. If you know of any please share.

    Thank you! You can read similar text here: Scrapebox AA List

  6. After I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the same comment. Perhaps there is an easy method you are able to remove me from that service? Appreciate it.

  7. After looking at a few of the blog posts on your site, I really appreciate your way of writing a blog. I added it to my bookmark website list and will be checking back soon. Take a look at my web site too and tell me what you think.

  8. Aw, this was an incredibly nice post. Taking the time and actual effort to create a very good article… but what can I say… I hesitate a lot and don’t seem to get nearly anything done.

  9. You are so awesome! I don’t think I’ve read through something like that before. So great to discover another person with unique thoughts on this topic. Seriously.. thank you for starting this up. This web site is something that is needed on the internet, someone with a bit of originality.

  10. You need to take part in a contest for one of the highest quality blogs online. I am going to highly recommend this web site!

  11. Aw, this was an exceptionally good post. Finding the time and actual effort to generate a top notch article… but what can I say… I procrastinate a lot and never manage to get nearly anything done.

  12. I really love your blog.. Pleasant colors & theme. Did you create this website yourself? Please reply back as I’m wanting to create my very own website and would like to know where you got this from or what the theme is called. Appreciate it!

  13. The next time I read a blog, Hopefully it does not fail me as much as this one. I mean, I know it was my choice to read through, however I actually believed you’d have something useful to say. All I hear is a bunch of whining about something you could fix if you were not too busy looking for attention.

  14. Excellent web site you’ve got here.. It’s hard to find quality writing like yours these days. I truly appreciate individuals like you! Take care!!

  15. Hi! I could have sworn I’ve visited this blog before but after going through a few of the posts I realized it’s new to me. Nonetheless, I’m definitely happy I discovered it and I’ll be book-marking it and checking back often!

  16. You’re so awesome! I don’t think I’ve read something like this before. So good to discover somebody with a few unique thoughts on this subject. Seriously.. thank you for starting this up. This website is one thing that is required on the internet, someone with a little originality.

  17. I’m very pleased to discover this site. I wanted to thank you for ones time due to this fantastic read!! I definitely savored every little bit of it and i also have you book-marked to see new things in your website.

  18. Aw, this was an incredibly nice post. Finding the time and actual effort to make a great article… but what can I say… I hesitate a whole lot and never manage to get nearly anything done.

  19. You made some really good points there. I looked on the internet for additional information about the issue and found most individuals will go along with your views on this website.

  20. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost tough to argue with you (not that I personally will need to…HaHa). You certainly put a fresh spin on a subject that has been written about for decades. Excellent stuff, just great.

  21. I’m amazed, I must say. Rarely do I encounter a blog that’s equally educative and entertaining, and without a doubt, you have hit the nail on the head. The issue is something too few folks are speaking intelligently about. I’m very happy that I stumbled across this during my search for something regarding this.

  22. Having read this I believed it was extremely informative. I appreciate you spending some time and energy to put this informative article together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worthwhile!

  23. An intriguing discussion is worth comment. I do believe that you should publish more on this subject, it may not be a taboo matter but generally folks don’t talk about such subjects. To the next! Best wishes.

  24. May I simply just say what a comfort to uncover an individual who truly knows what they are talking about on the internet. You certainly realize how to bring a problem to light and make it important. More and more people ought to look at this and understand this side of the story. It’s surprising you aren’t more popular since you surely have the gift.

  25. Everything is very open with a really clear clarification of the challenges. It was truly informative. Your website is very useful. Thanks for sharing!

  26. Can I just say what a comfort to find somebody who truly understands what they are discussing online. You definitely understand how to bring an issue to light and make it important. More people ought to look at this and understand this side of the story. It’s surprising you aren’t more popular since you most certainly have the gift.

  27. After checking out a handful of the blog articles on your web site, I seriously like your way of writing a blog. I book-marked it to my bookmark site list and will be checking back soon. Take a look at my web site too and tell me your opinion.

  28. Everything is very open with a very clear description of the challenges. It was really informative. Your website is very useful. Thank you for sharing!

  29. Nice post. I learn something new and challenging on sites I stumbleupon everyday. It’s always exciting to read through articles from other authors and use a little something from their web sites.

  30. Nice post. I learn something new and challenging on sites I stumbleupon every day. It’s always interesting to read articles from other authors and practice something from their websites.

  31. Oh my goodness! Amazing article dude! Many thanks, However I am experiencing troubles with your RSS. I don’t understand why I cannot subscribe to it. Is there anybody having identical RSS problems? Anyone that knows the solution can you kindly respond? Thanks.

  32. Good day! I could have sworn I’ve been to this web site before but after browsing through a few of the posts I realized it’s new to me. Anyhow, I’m certainly pleased I discovered it and I’ll be bookmarking it and checking back often.

  33. You made some decent points there. I looked on the internet to find out more about the issue and found most people will go along with your views on this web site.

  34. An outstanding share! I have just forwarded this onto a co-worker who was doing a little research on this. And he actually bought me lunch due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending some time to talk about this topic here on your website.

  35. Excellent blog you have here.. It’s hard to find high-quality writing like yours nowadays. I really appreciate people like you! Take care!!

  36. An outstanding share! I’ve just forwarded this onto a friend who had been conducting a little research on this. And he actually bought me breakfast simply because I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to discuss this subject here on your web page.

  37. Your style is so unique compared to other folks I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just book mark this site.

  38. Spot on with this write-up, I absolutely believe that this amazing site needs a lot more attention. I’ll probably be back again to see more, thanks for the info.

  39. I would like to thank you for the efforts you’ve put in writing this blog. I really hope to view the same high-grade blog posts from you later on as well. In fact, your creative writing abilities has motivated me to get my own blog now 😉

  40. An interesting discussion is definitely worth comment. I do think that you should publish more on this subject, it may not be a taboo matter but usually folks don’t discuss such topics. To the next! Kind regards!

  41. Howdy! This article could not be written much better! Looking at this post reminds me of my previous roommate! He constantly kept talking about this. I will send this information to him. Fairly certain he’ll have a great read. Thanks for sharing!

  42. This is a really good tip particularly to those new to the blogosphere. Simple but very accurate info… Thanks for sharing this one. A must read article!

  43. I’d like to thank you for the efforts you have put in writing this site. I am hoping to see the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has inspired me to get my own website now 😉

  44. I’m more than happy to find this page. I need to to thank you for your time due to this fantastic read!! I definitely liked every little bit of it and I have you book-marked to check out new things on your blog.

  45. When I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve 4 emails with the exact same comment. There has to be an easy method you can remove me from that service? Many thanks.

  46. I’m amazed, I have to admit. Seldom do I encounter a blog that’s equally educative and amusing, and without a doubt, you’ve hit the nail on the head. The issue is an issue that too few people are speaking intelligently about. I am very happy I came across this in my search for something concerning this.

  47. Aw, this was an extremely good post. Finding the time and actual effort to generate a superb article… but what can I say… I hesitate a whole lot and never seem to get nearly anything done.

  48. Oh my goodness! Incredible article dude! Many thanks, However I am experiencing problems with your RSS. I don’t understand why I cannot join it. Is there anybody else getting identical RSS issues? Anyone who knows the solution will you kindly respond? Thanx!

  49. I would like to thank you for the efforts you have put in penning this website. I am hoping to see the same high-grade blog posts from you in the future as well. In truth, your creative writing abilities has inspired me to get my own blog now 😉

Leave a Reply

Your email address will not be published. Required fields are marked *