Seeing red | Food Business News


Red has long been associated with energy, strength, and determination, making it an attractive choice for many food and beverage applications looking to stand out on the shelf. According to Mintel GNPD, nearly 25% of all new beverage launches over the last three years have included a red shade. Demand for high-quality, vibrant, naturally derived reds is growing while manufacturers look for alternatives to synthetic colorants. These colors, namely FD&C Red #40 (Allura Red) and Red #3 (Erythrosine), have been under increased scrutiny as of late. Both bad press and regulatory pressure, such as California Bill 418, which will prohibit the sale of food and drinks with FD&C Red #3, have left consumers wary of red dyes on product labels. In response, the demand for clean-label, naturally sourced color solutions has reached an all-time high.

Among these naturally derived options, black carrot-based solutions stand out among the rest. Their deep purple pigments, known as anthocyanins, provide a vibrant color range and a clean-label alternative to synthetic dyes. Black carrots offer a rich color spectrum, from deep purples to bright reds, making them a versatile and appealing choice for enhancing the visual aspect of a broad range of food and beverage products.

Overcoming Technical Challenges

However, harnessing the full potential of black carrots for color purposes is not an easy feat. It requires in-depth knowledge and expertise in several key areas. This includes the cultivation and handling of the raw materials, as well as the extraction and production processes. In addition, working with naturally derived colors involves complex considerations. These considerations include things such as pH, exposure to light, appropriate packaging, temperature control, base colors, chemical interactions, and product shelf life. Achieving optimal conditions for these factors is a significant challenge for manufacturers, one that demands a high level of expertise and precision.

This is where ADM, with its extensive expertise in natural ingredients, truly excels. Boasting over 150 years of experience and a global team of color experts, food scientists and engineers, ADM is adept at creating highly stable color solutions that meet the increasing demand for clean-label hues. These solutions not only adhere to wholesome and recognizable ingredient standards but also offer the vibrancy and appeal that consumers seek on shelf.


Vertical Integration, From Seed to Shelf

The secret to ADM’s success lies in their comprehensive vertical integration approach, which ensures traceability and exceptional quality control at every stage of the black carrot life cycle. This process begins with the meticulous selection of seeds and extends through planting, harvesting, and processing. By overseeing each step, ADM guarantees color solutions of the highest quality. Such meticulous attention to detail enables the production of color solutions that are not only naturally derived but also highly effective, versatile, and efficiently produced.

ADM’s approach allows for the creation of customized color solutions tailored to meet each customer’s specific needs and preferences. This customization, combined with a commitment to supply reliability and scalability, positions ADM as a leader in naturally derived color solutions. Their expertise in naturally sourced color development and application empowers customers to bring their visions to life, whether they seek a subtle shade of pink or a bold, radiant red. ADM’s dedication to excellence is complemented by its sustainable and efficient production processes. This holistic approach not only enhances the aesthetic appeal of food and beverage products but also aligns with the growing consumer demand for natural and environmentally friendly ingredients. In a world where clean labeling and sustainability are becoming increasingly important, ADM’s black carrot-based color solutions represent a significant advancement in the food and beverage industry.

Partnering for Quality

Black carrots offer a remarkable opportunity for naturally derived color solutions in food and beverage products. With vibrant hues and clean label properties, they provide an excellent alternative to synthetic dyes. ADM, with deep expertise and an innovative approach, is leading the way in harnessing the full potential of these pigments. Their commitment to quality, sustainability, and tailored solutions make them a valuable partner for manufacturers looking to elevate their products with naturally sourced, visually appealing colors.


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