Canva steps up its game with Affinity acquisition as it gears up to give Adobe a fight

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Popular creativity app Canva has announced the acquisition of software design firm Affinity. In a blog post, Cliff Obrecht, COO, Canva said that Affinity’s award-winning suite of professional design software has become a sought-after solution for everything from photo editing to complex graphic and vector design. “Together, we’re setting our sights on empowering every kind of team and organisation to achieve their goals, he said.

He said that Canva has focused heavily on the 99% of knowledge workers without design training, truly empowering the world to design includes empowering professional designers too. “By joining forces with Affinity, we’re excited to unlock the full spectrum of designers at every level and stage of the design journey,” he remarked.

Based in the United Kingdom, Affinity joins a number of other European companies who have become part of Canva, including Flourish, Kaleido, SmartMockups, Pexels, Pixabay and SlidesCarnival. “They bring with them a 90-person team who we’re thrilled to have joining Canva,” said Obrecht.

Available across Windows, Mac and iPad, Affinity’s creative suite includes:

Affinity Designer: Designer is Affinity’s vector-based graphics software for everything from creating digital illustrations to concept art, unique graphics, logos, brand designs, web mock-ups, and more.

Affinity Photo: A fully-loaded photo editor available across MacOS, Windows, and iPad. From basic editing to advanced retouching and creating multilayer photo compositions, Affinity Photo is a popular photo editing app.

Affinity Publisher: An app that lets you combine images, graphics, and text to make layouts ready for publication, from books, magazines, and marketing materials to social media templates, website mock-ups, and more.

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The company COO further said that with Affinity, professional designers have access to everything they need at an affordable price and without the complexity of traditional design tools.

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3 thoughts on “Canva steps up its game with Affinity acquisition as it gears up to give Adobe a fight

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