Apple buys Canada-based AI startup: All the details


In a strategic move to enhance its artificial intelligence capabilities, tech giant Apple has quietly acquired the Canadian startup DarwinAI. The deal, though not publicly announced, has been confirmed by insiders and reported by Bloomberg.

DarwinAI, based in Canada, has been at the forefront of developing innovative AI solutions. Their focus lies in creating smaller and more efficient AI systems. One of their notable achievements is AI technology designed for inspecting components during the manufacturing process 3. By joining forces with DarwinAI, Apple aims to strengthen its position in the ever-evolving AI landscape.

As per the report by Bloomberg, while DarwinAI made its name with AI-powered visual inspections in manufacturing, their secret weapon was actually shrinking and speeding up AI systems. This expertise is a perfect match for Apple, known for its focus on on-device AI processing rather than relying on the cloud. As part of the acquisition, Alexander Wong, a key figure at DarwinAI, has joined Apple’s AI team as a director, bringing his expertise in efficient AI development.

Apple’s acquisition of DarwinAI comes ahead of major generative AI updates planned for its next-generation operating systems. With iOS 18 and macOS 15 on the horizon, Apple is keen on integrating generative AI features across various products. These features are expected to enhance Siri, Shortcuts, Messages, and even Apple Music.

Apple CEO Tim Cook hinted at major developments in generative AI technology from the company later this year. Cook said Apple sees “incredible breakthrough potential” for generative AI and is investing significantly in the area.

“Later this year, I look forward to sharing with you the ways we will break new ground in generative AI, another technology we believe can redefine the future,” Cook told shareholders. While details are scarce, Cook’s comments suggest Apple is poised to unveil new generative AI features that could compete with models like OpenAI’s GPT and Google’s Bard.


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