Google may have ‘good news’ for TikTok and Instagram – Life Changer

Google may have ‘good news’ for TikTok and Instagram

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Google is reportedly working on a new “Short videos” filter for its Search app on Android. As the name suggest, this new filter is expected to show short videos from multiple social media platforms like TikTok, Meta’s Instagram, Google’s own YouTube Shorts and others.This feature is expected to further increase the visibility of short-form videos avialable on these platforms.

In a post shared on micro-blogging site X (earlier Twitter), Android tipster AssembleDebug revealed that he first spotted the new feature within the latest Google Search app for Android.

The rumoured Short Video filter is reportedly placed beside the Images filter above the search result space. This new feature is expected to index and collate all short video content available from various platforms on the internet.


Currently, if users have to search for short videos, they have to rely on inputting keywords like ‘Instagram’ or ‘TikTok’ along with their query to see them while looking for them in the ‘Video’ search filter.

Google’s Short video search filter: How it may work
According to a report by Android Police, the option was visible only to limited number of accounts. Once selected, the Short Videos filter showed content in portrait-orientation and a two-column layout.

The report noted that the videos were shown from multiple platforms including YouTube Shorts, TikTok and Instagram. The filter also eliminated the need to add keywords like Reels, Shorts, or TikTok to the search query, the report added.

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However, the report also suggests that the filter is still in its early stages of testing and there’s no confirmation if the option will be added as a permanent Google Search filter.

Google has been reportedly testing a carousel to aggregate content from TikTok and Instagram since 2020. The company also said to have started indexing Instagram and TikTok videos in 2021. If Google adds this filter to its Search platform it will make short videos more easily accessible to users.

As per Fit Small Business’ January data, around 92% of all searches globally go through Google’s Search platform. Another survey by Yaguara.co revealed that 73% of consumers actually prefer short-form videos when looking for products or services.

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