What is Canon NorthStar and how can it help in filmmaking, content creation – Life Changer

What is Canon NorthStar and how can it help in filmmaking, content creation

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Canon India has launched a new ‘Canon NorthStar’ platform that includes end-to-end advisory, equipment and associated services. This platform will help in bringing together the finest technology companies and industry experts to enable customers to set up complete studio operations.

The ‘NorthStar’ platform is designed to help aspiring studio owners by becoming the one-stop solution to address the demand across diverse sectors such as production studios, broadcasting, OTT, podcasting studios, educational institutions, virtual production environments, YouTube channels, VR shoots and CGI shoots.

The platform’s usage spans content creation, post-production solutions, light and audio solutions, colour grading, storage solutions and more. With this project, Canon aims to consolidate all these services under one platform and cater to the end-to-end needs of the imaging workflow.

The initiative was launched in a grand ceremony held in Mumbai by Manabu Yamazaki, President and CEO, of Canon India along with Canon management, in the presence of platform partners, panel experts and eminent industry stalwarts.

Canon NorthStar: Key featuresCanon NorthStar service is structured into two tiers. Firstly, the advisory layer, which draws on the expertise of panels featuring industry luminaries in cinematography, post-production, data storage and more, offers insights and guidance on setup, equipment selection, and operational strategies tailored to individual needs.



Some of the key panellists include Kavita Bahl (Cinematographer/ Documentary), Nandan Saxena (Cinematographer/ Documentary), Sapan Narula (DOP/ CG visual effects and post-production), Neil Sadwelkar (Data Storage/ Post-production), Vijay Bedi & Ajay Bedi(Wildlife Filmmaker/ Documentary), Simran Gill (Cinematographer/Documentary), Goutham Shankar (Post-production/Data Storage) and Ratan Sil Sarma (Director of Photography & Colorist).

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The second layer offers the integration of cutting-edge technology for a complete ecosystem setup by leveraging partnerships with technology brands. These include Adobe (Post-production solution), Western Digital (Data Storage solution), Dell (Infrastructure Solution) Sennheiser (Audio solution), Aputure (Light solution), SanDisk (Flash Storage solution), and Atomos (Monitor solution), to offer best in class services in the field of imaging.

Use cases of Canon NorthStar
From cameras and lighting to audio and storage solutions, Canon NorthStar will ensure that clients receive pieces of advice for their creative potential. The service is designed to address the needs of each use case and offers tailored solutions for them:

Production studios: NorthStar will offer expertise and advice from industry experts in complete studio set-up solutions for all levels of productions including AD films, Fashion, Lifestyle, and Jewellery designs

Podcast studios: With the burgeoning trend of podcasting, ‘Canon NorthStar’ provides comprehensive setup solutions tailored to the specific requirements of podcast creators, ensuring seamless production and broadcast.
Educational institutes: In the age of online education, universities and academies require sophisticated studio setups for virtual classes and pre-recorded educational sessions. ‘Canon NorthStar’ offers end-to-end solutions to facilitate seamless content creation and delivery.

Virtual production setups: From news and broadcast to VFX and CGI workflows, Canon ‘NorthStar’ offers cutting-edge technology solutions to facilitate immersive virtual production experiences.

Colour grading studios: For professionals in the realm of colour grading, ‘Canon NorthStar’ provides the essential tools and expertise to achieve unparalleled visual quality and consistency.

OTT Channels: With the rise of OTT platforms ‘Canon NorthStar’ empowers content creators to produce high-quality original content with precision and efficiency.

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